Music Industry Today: Naver Signs Licensing Deal with Universal Music to Elevate Creators’ Content & Sunset Now Available on Bandcamp

Sunset Recordings is proud to announce that our entire catalog of groundbreaking and genre-defying releases is now available for streaming and purchase on Bandcamp—your go-to platform for supporting independent music.

From indie rock and experimental electronica to global grooves and classic singer-songwriter gems, Sunset Recordings has spent years cultivating a diverse roster of talent with one mission: to bring honest, innovative music to listeners everywhere. Now, fans can access the full spectrum of Sunset releases—from our earliest underground hits to our latest digital exclusives—all in one place.

🔥 Featured Releases:

  • The Bash Artists“Electro Revival”: A pulse-pounding journey through synth-driven soundscapes.
  • Michele DeWilton“Live at the Bitter End”: A raw, emotional live performance from one of our signature singer-songwriters.
  • Skye D’Vine“Solar Rain”: A lush, downtempo escape into ambient-pop brilliance.
  • Sunset Vault Series“Lost Tapes Vol. 1”: Rare demos, remixes, and unreleased material from the label’s early days.

Whether you’re discovering new artists or revisiting cult favorites, every listen and purchase directly supports the musicians and creators behind the music.

🔗 Stream, download, and support independent music at: sunsetrecordings.bandcamp.com


🎧 Music Industry Today: Naver Signs Licensing Deal with Universal Music to Elevate Creators’ Content

SEOUL, South Korea — April 18, 2025 — South Korean tech giant Naver is making waves in the creator economy with a new music licensing deal that could reshape how content is created and consumed. On Friday, Naver announced it has signed an agreement with Universal Music Group (UMG), the world’s largest record label, granting users of its short-form video platform Clip access to UMG’s extensive global music library.

Through this landmark deal, creators using Clip—Naver’s answer to TikTok and Instagram Reels—will be able to legally integrate popular tracks from Universal’s catalog into their videos. This includes music from chart-topping artists across genres, giving content creators more flexibility and audience engagement power.

“This agreement represents a significant step forward in supporting global creators while respecting and monetizing artists’ rights,” Naver stated in a press release.

The partnership aligns with the broader industry trend of integrating licensed music into user-generated content, offering both legal clarity and creative freedom. For UMG, the deal opens up fresh promotional avenues in Asia’s fast-growing short-form content market, especially as Naver’s Clip app continues to gain traction.

As competition heats up in the creator economy, collaborations like this suggest that music licensing is no longer just for big productions—it’s becoming essential to how we all create, share, and connect through content.

Stay tuned for how this partnership shapes the future of music in digital storytelling.