Joyner Lucas shoots music video in Northborough


NORTHBOROUGH, Mass. — It wasn’t an average Sunday in Northborough as Joyner Lucas was shooting his newest music video.

The rapper and Worcester native celebrated the grand opening of his newest business venture, Oh Wow Frozen Yogurt and Smoothies.

To commemorate the occasion, Lucas announced on social media he was shooting the music video for his song “Energy” at his shop, and invited his fans to join him for the shoot.

Hundreds of fans turned out.

Lucas told Spectrum News 1 that he’s grateful.

“I’m extremely blessed. All these people came out here to come kick it with me today. I love it thank you guys,” said Lucas. It’s overwhelming. I just opened my first frozen yogurt shop. I got everybody out here supporting me. It’s an amazing feeling, I mean, look at all the people.”

“I love Joyner Lucas, been listening to him for a long it me and I was so inspired to come here that we decided on Tuesday that we were going to make the trip this weekend to come see him,” said Kailee Miller, who drove from Rising Sun, Maryland to see Lucas.

“I’m excited I want to see what’s going on,” said fan Christian Dominguez. “It’s my first time being at something like this. I’m here for the experience.”

Lucas, who is nominated for a Grammy, will release his new album, “Not Now, I’m Busy,” next month.

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