DJ Crown Prince targets international market with Bang

Popular Disc Jockey and Producer DJ Crown Prince is focusing on creating music to dominate music scenes throughout the globe.

His recent production titled ‘Bang’ is a prime example of this. The track which was co-produced with Walshy Fire of Major Lazer and Don Fuego vocalised by Vincentian bad boy Skinny Fabulous is already trending in non-Caribbean spaces.

What may quite possibly be the first public attempt at fusing South Africa’s Amapiano and Soca is seeming to augur well thus far on digital streaming platforms.

In March, ‘Bang’ secured the number one spot on the iTunes All Genres and World chart in Luxembourg and Panama respectively. The fusion party track also entered digital music charts in St Vincent, Grenada, the United Kingdom, and Germany, among others.

The Dubai-based Crown Prince’s exposure to various sounds has contributed to both his musical productions and his approach to showcasing music.

Bang is the latest release from DJ Crown Prince

‘Bang’, as he explains, “is a song that can be played anywhere from a fete to a stage show, to a sporting event, to a festival, and beyond.” His hope, simply put, is for the track generates the interest required to bridge the gap between Soca and various genres in the African music scene.

Being based in Dubai for the last decade, Prince has witnessed waves of different musical sounds and styles interlocking to create new fusions of music. It’s because of this he is not afraid of experimenting with music.

‘Bang’ is an intentionally unique sound, one that stimulates various emotions. It’s not the typical Caribbean-type song as the lyrics are minimal.

 “When you dig deep into the various sounds of music, what you find sometimes is that the music needs to be showcased more than lyrics,” he said.

For him, Skinny masterfully found the appropriate pockets in the instrumental and delivered exactly what the song needed.


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